Self-Care Isn’t Selfish: Nurturing Your Well-being for a Better Life

In a world that seems to constantly demand more from us, it’s easy to overlook one essential aspect of our lives—self-care. Far too often, we prioritize work, obligations, and the needs of others over our own well-being.

However, self-care isn’t selfish; it’s a fundamental necessity for leading a balanced and fulfilling life. In this blog post, we’ll explore the many facets of self-care and why it should be an integral part of our daily routines. Remember, self-care is not selfish, it’s essential. Prioritize your well-being & enjoy a rejuvenating weekend.

Take care of your Mental and physical health

It took me many decades and experiencing several health issues to learn this – you just need to take care of your health both mentally and physically

Mental health matters every day, not just when there’s a crisis. Consistent self-care is crucial. Personal experiences often serve as powerful teachers. Many of us have learned the importance of self-care through years of trial and error.

It often takes a wake-up call in the form of health issues or burnout to make us realize that neglecting self-care can have serious consequences.

For me, it was years of neglecting my mental and physical health that eventually caught up with me. I found myself overwhelmed, stressed, and grappling with various health issues. It was then that I realized that I needed to prioritize self-care. I started by incorporating small, daily practices that made a significant difference in my overall well-being.

The truth is, you don’t have to wait until you’re facing health problems to start taking care of yourself. Self-care should be a proactive choice, not a reactive one. By consistently tending to your mental and physical health, you can prevent many of the issues that may arise from neglect.

It’s self-love so we can share it with others

Self-love is the foundation of self-care. When we love and care for ourselves, we become better equipped to love and care for others. Think of it as the safety instructions on an airplane: you must put on your own oxygen mask before assisting others. Similarly, you must prioritize self-care to be the best version of yourself for those around you.

When we neglect self-care, we risk burnout and exhaustion, which can lead to frustration, irritability, and a diminished capacity to be there for our loved ones.

On the other hand, when we prioritize self-love and self-care, we radiate positivity and can share that love and care with those who matter most to us.

It’s giving back to ourselves by doing something we love

Self-care isn’t just about checking off a to-do list of self-improvement activities. It’s about doing things that bring you joy and rejuvenation. Whether it’s indulging in a hobby, taking a leisurely walk in nature, or simply enjoying a good book, these activities are a form of giving back to yourself.

By engaging in activities that you genuinely enjoy, you recharge your mental and emotional batteries. This, in turn, allows you to approach your responsibilities and challenges with renewed energy and enthusiasm. In essence, self-care is an investment in your own well-being that pays dividends in your daily life.

It’s right and healthy

Contrary to the misconception that self-care is selfish, it’s actually a sign of self-respect and self-worth. Taking care of yourself is a fundamental right, and it is crucial for maintaining good physical and mental health.

Just as you wouldn’t expect a car to run without regular maintenance, your body and mind require care and attention to function at their best.

Moreover, self-care is essential for maintaining a healthy work-life balance. In a world where the lines between work and personal life are increasingly blurred, self-care serves as a necessary boundary to prevent burnout and maintain a sense of equilibrium.

Kindness and love come first

Self-care is rooted in kindness and love—kindness towards oneself and love for one’s own well-being. It’s about nurturing a positive relationship with yourself, treating yourself with the same compassion you extend to others, and recognizing your intrinsic value.

By practicing self-kindness and self-love, you build a strong foundation for your emotional and mental resilience. When you encounter setbacks or challenges, this foundation helps you navigate them with grace and self-assurance.

It’s a necessity for both men and women

Self-care knows no gender boundaries. It is equally vital for men and women, regardless of age, occupation, or background. Unfortunately, societal expectations and stereotypes have often made men feel as though they should be stoic and suppress their self-care needs.

However, the truth is that everyone, regardless of gender, deserves self-care. Men, in particular, should feel empowered to prioritize their mental and physical well-being without shame or guilt. It’s a sign of strength, not weakness, to acknowledge your needs and take steps to meet them.

Neglecting self care

Neglecting self-care can have serious negative consequences for an entrepreneur’s career. Here are a few examples:


Working long hours without taking breaks or engage in self-care activities, makes you at risk of experiencing burnout. Burnout is a state of emotional, physical, and mental exhaustion caused by prolonged stress, and it can lead to decreased productivity, decreased job satisfaction, and even serious health problems.

Lack of Creativity

Always being in a state of stress or exhaustion can be difficult for you to tap into your creative potential. Creativity requires mental space and a relaxed state of mind, and neglecting self-care can make it more difficult for an entrepreneur to access these states.

Decreased Focus

When you’re overworked and overstressed, it can be difficult for you to maintain focus and concentration. This can lead to decreased productivity and decreased quality of work, which can ultimately harm your career.

Poor Decision-Making:

Neglecting self-care can also lead to poor decision-making, as we’re more likely to make impulsive or rash decisions when we’re under stress. This can you’re your business and your career in the long run.

Health Problems

Finally, neglecting self-care can lead to serious health problems, such as high blood pressure, heart disease, and depression. These health problems can limit our ability to work and ultimately our career.

Some tips to implement self care today

  • Unplug and Recharge: After a week of conquering challenges and chasing goals, remember that hitting the pause button isn’t just a luxury – it’s a necessity.
  • Normalize not oversharing: While it may be hard for many who are used to oversharing, relying on the judgment of other people. Being private about personal matters is a form of self-care we should all embrace. Balance matters. Close ones deserve our trust.

  • Normalise cutting off useless friendships:  Removing yourself from spaces where you don’t feel loved, appreciated, or respected is self care. It’s also choosing not to argue with people who are committed to misunderstanding you. Save yourself from unnecessary troubles.


In conclusion, self-care isn’t selfish; it’s a fundamental component of a healthy and fulfilling life. It took me many decades and several health issues to learn this valuable lesson, but I’m grateful for the transformation it has brought to my life. By practicing self-love, giving back to ourselves, recognizing the right to self-care, prioritizing kindness and love, and understanding that it’s a necessity for everyone, we can all lead happier, healthier lives.

So, don’t hesitate to make self-care a priority in your daily routine. Whether it’s a simple act of self-kindness or a more substantial commitment to your mental and physical health, each step you take towards self-care is a step towards a better, more balanced life. Remember, self-care isn’t selfish; it’s an act of self-love that benefits not only you but also everyone around you.

Personal Development

18 Ways to Bring Out the Best in You

We all strive to be the best versions of ourselves, but the path to self-improvement can sometimes feel like a maze with no clear directions.

Fortunately, i have gathered a wide range of insights from individuals who have shared their experiences and strategies for bringing out the best in themselves.

From finding strength in prayer to embracing change with a positive mindset, their responses highlight various approaches to self-improvement and personal growth. In this blog post, we will explore these valuable insights and offer practical tips on how you can bring out the best in yourself.

Accepting Change and Moving Forward

Change is a constant in life, and our ability to adapt to it plays a crucial role in bringing out the best in ourselves. As Daniel C. mentioned, he’s “still trying to figure that out.” It’s a journey that we are all on, filled with ups and downs, but it’s essential to keep moving forward with a positive attitude.

The aim of bringing out the best in you is not to appear “perfect for others” or to be accepted by the pack but to become the best version of yourself.

Strength in Resilience

Patrick T. emphasized the importance of strength. Resilience is a key factor in personal growth. When faced with challenges and setbacks, it’s our inner strength that helps us persevere and come out stronger. Remember, it’s not about avoiding difficulties but about how you handle them.

There’s no benefit in constantly living in fear of not being enough, not feeling safe, and always being broke and feeling detached. But it starts with you working at being a better human being everyday.

Take ownership of your health and fitness, financial fitness and relationships.

Start Each Day with Gratitude

Gratitude is a powerful practice that can transform our outlook on life. By focusing on the positive aspects and expressing gratitude for what we have, we can cultivate a positive mindset and attract more positivity into our lives.

Stephanie D. shared her morning ritual of prayer and gratitude, highlighting the power of starting the day on a positive note. Beginning your day with thanks and positivity can set the tone for the rest of the day. Practicing gratitude reminds us of the good in our lives and helps us maintain a positive mindset.

Maintaining a Positive Mindset

Barbara Joy humorously replied, “Cake!” While indulging in treats can bring joy, maintaining a positive mindset goes beyond sugar rushes (I don’t even encourage health indulgences). It’s about finding happiness in the little things and seeking positivity in every situation. Remember, positivity can be a choice.

The Joy of Relationships

For Christine, the best in her emerges when she’s with her grandbaby. Relationships can indeed bring out the best in us. Spending time with loved ones, whether family or friends, can be a source of joy and inspiration. It’s a reminder of the love and support we have in our lives.

Hang around people that lift you up. Recognizing how people make you feel when you’re around them is so important. Do you walk away feeling loved, empowered, excited, happy, supported and encouraged?

Laughter as a Catalyst

Jackie Steve humorously emphasized the importance of laughter. Laughter is a powerful tool for happiness and can instantly elevate your mood. Surrounding yourself with people and activities that make you laugh can lead to a more positive outlook on life.

Taking Care of Your Body

Robin John’s response highlighted the importance of physical well-being. Staying active, eating light, and being kind to your body are essential aspects of self-care. A healthy body often leads to a healthy mind, and both are crucial for bringing out the best in you.

Passions and Talents

Joy M. shared her passion for music, particularly playing the guitar and singing. Engaging in activities you’re passionate about can ignite your creativity and bring out your best self. Pursue your hobbies and talents to experience personal growth and fulfillment.

By embracing creativity, you can enhance problem-solving skills, boost self-confidence, and discover hidden talents, ultimately leading to personal growth. For example, engaging in creative activities such as painting, writing, or playing an instrument can unlock your inner artist and bring out the best in you. Artistic expression allows you to tap into your imagination, explore new perspectives, and express your emotions.

Helping Others

Kevin D’s response emphasized the importance of working to help others. Acts of kindness and service not only benefit those in need but also bring a sense of purpose and satisfaction to your life. Helping others can bring out the best qualities in you.

Spirituality and Faith

Ira D. and Ann R. highlighted the role of spirituality and faith in their lives. Finding strength and guidance in your spiritual beliefs can provide a sense of purpose and help you navigate life’s challenges with resilience.

Self-Care and Boundaries

Ruth G. stressed the significance of self-care and removing toxic people from her life. Setting boundaries and prioritizing self-care are essential for maintaining your mental and emotional well-being. Surrounding yourself with positivity can be a game-changer.

Embracing Solitude

Kedric D. finds his best self when he’s by himself. Solitude can provide an opportunity for self-reflection, personal growth, and a deeper understanding of oneself. Don’t be afraid to spend time alone and explore your thoughts and passions.

The Importance of Rest

Nancy M. and Wendy H. both highlighted the significance of getting enough sleep and rest. Rest is essential for physical and mental rejuvenation. Prioritizing sleep can enhance your productivity and overall well-being.

Be Your Own Best Friend

Kathy Schmidt emphasized the importance of being your own best friend and cheerleader. Self-compassion and self-encouragement are crucial aspects of self-improvement. Treat yourself with kindness and believe in your abilities.

Authenticity and Self-Expression

Deborah Ann Mancini-Shaw shared her strategy of going into a zone when facing negativity. Being true to yourself and expressing your thoughts and feelings authentically can lead to personal growth and improved relationships.

Find Your Tribe

Debbie Feaster Nielsen and Tori Marie Solum-Hill stressed the importance of finding and spending time with like-minded individuals. Surrounding yourself with a supportive community can motivate and inspire you to be your best self.

Surrender Expectations

Brooke Benevento emphasized surrendering expectations. Letting go of rigid expectations and allowing life to unfold naturally can reduce stress and anxiety, allowing you to be more present and open to positive experiences.

Cultivating Positive Relationships

Marc Power highlighted the importance of cultivating positive relationships and helping others. The quality of your relationships can significantly impact your personal growth and happiness. Be a source of support for your friends and loved ones.


Bringing out the best in yourself is an ongoing journey that involves embracing change, nurturing your physical and mental well-being, fostering positive relationships, and staying true to your authentic self. The insights shared by these individuals demonstrate that there are various paths to personal growth and self-improvement.

Whether through prayer, laughter, helping others, or pursuing your passions, you have the power to bring out the best in you. Embrace change, maintain a positive mindset, and remember that your journey to self-improvement is uniquely yours. So, start today, and let the best in you shine bright.


10 Self-care habits for a healthy mind

In our fast-paced world, where demands and stressors often take center stage, prioritizing self-care habits is crucial for maintaining a healthy mind and body.

Self-care is not about going to a SPA or taking a three-week luxury holiday every year (even though it could be – it’s more than a spa day). Self-care is something you practice every day. Far from being selfish, self-care is a necessary act of self-love that benefits not only ourselves but also those around us.

Self care is not something we tend to value and do much until we hit rock bottom and realize how important this is. I’ve been there, relationships where I did all the chasing without realizing my worth or ambitions where i put my self last just to get to where i didn’t give a shit about. In this blog post, we’ll delve into the importance of self-care habits and provide a self-care habits checklist, along with examples, to help you nurture a healthier mind.

Self-care habits: The path to a healthier mind and body

Our journey towards understanding the significance of self-care habits often involves learning from experience. I didn’t know the importance of self-care until i experienced burnout. It may take years or even decades, but eventually, the realization dawns that our mental and physical well-being should be paramount.

Consider this: neglecting self-care can lead to a host of health issues, both physical and mental. It may take a health scare or a bout of burnout to make us realize that self-care is not an indulgence; it’s a necessity. It’s the foundation upon which a healthy mind and body are built.

By making self-care a priority, entrepreneurs can avoid burnout, tap into their creative potential, maintain focus and concentration, make better decisions, and avoid serious health problems.

Dominique Sachse hit the nail on the head with a post about self care in the morning:

Carving out just enough time in the am is a beautiful act of self-love. Play your favorite music while you’re at it. It’s a moment of peace and mindfulness in a fast-paced world. As we indulge in this routine, we nurture ourselves with confidence and a sense of value.

Whether simple or elaborate, it’s your expression done your way, a chance to convey your unique style and feel cared for by the one who matters most.. YOU!

Self care happy

Self-care habits examples

To grasp the concept of self-care habits better, let’s explore some practical examples:

  1. Meditation and Mindfulness: Mindfulness is the practice of being present in the moment, and it can be a powerful tool for reducing stress and increasing focus.  Taking a few minutes each day to meditate or practice mindfulness can help reduce stress, improve focus, and promote emotional well-being.
  2. Regular Exercise: Many people engage in exercise just for aesthetic reasons but sooner than later they realize the mental benefits also. Engaging in physical activity not only keeps your body fit but also releases endorphins, which can significantly improve your mood.
  3. Healthy Eating: Nourishing your body with a real foods rich in fruits, whole fats including meat/eggs and whole grains can have a positive impact on your mental health. Self care to a large extent involves nurturing your body with good fuel. Running a profitable business starts with making sure you are eating healthy food, resting, and exercising.
  4. Adequate Sleep: Prioritizing quality sleep is crucial for cognitive function and emotional resilience. And the best part of it is how SLEEP can 10X your productivity and your income right now. Having 6 – 8 hours of sleep daily is a form of self care.
  5. Digital Detox: Unplugging from screens and technology for a while can help reduce anxiety and improve sleep quality.
  6. Journaling: Writing down your thoughts and feelings can be a therapeutic way to process emotions and gain clarity.
  7. Setting Boundaries: Learning to say “no” when necessary and setting healthy boundaries can prevent burnout and stress.
  8. Social Connections: Maintaining meaningful relationships and nurturing social connections can provide emotional support and reduce feelings of loneliness.
  9. Hobbies and Creativity: Engaging in hobbies you’re passionate about can be a source of joy and relaxation.
  10. Self-Compassion: Treat yourself with kindness and self-compassion, as you would a close friend. Practice positive self-talk as against the default negative self talk.

Self-care needs to be a daily practice…to win, make the commitment to yourself by doing something daily for your physical, mental, emotional, and spiritual wellbeing.

Technology Detox

The one time i needed to get rid of an unhealthy relationship – going off social media for the moment was the easiest way to stop stalking the other party. All i needed was to disconnect to Reconnect.

In today’s digital age, it’s easy to get lost in the constant buzz of notifications and information overload. A technology detox is a crucial self-care practice that involves taking regular breaks from screens and social media to reconnect with yourself and the present moment.

Now most of us especially those in tech owe it to ourselves to spend some time during the day away from technology. By setting aside designated tech-free time, whether it’s a few hours a day or a whole weekend, you can regain focus, reduce stress, and improve your overall well-being.

Nature Therapy

Take a stroll in nature. Give yourself a quiet half hour to spend just how you want to, or indulge yourself with a rest and time to think.

Whether it’s going for a hike, practicing yoga outdoors, or simply taking a walk in the park, immersing ourselves in nature can reduce anxiety, boost mood, and provide a much-needed escape from the demands of daily life.

Healing through the Outdoors Spending time in nature has proven benefits for our mental and emotional health.

Creative Expression

Unleashing Your Inner Artist Engaging in creative activities is a powerful form of self-care that allows us to express ourselves and tap into our innate creativity.

Whether it’s painting, writing, playing an instrument, or dancing, finding a creative outlet can provide a sense of joy, fulfillment, and emotional release.

By making time for creative expression, we can nurture our souls and find solace in the beauty of self-discovery.

Gratitude Journaling

Cultivating an Attitude of Appreciation Keeping a gratitude journal is a simple yet impactful practice that can transform our mindset and overall well-being.

Each day, take a few moments to write down three things you’re grateful for. By focusing on the positive aspects of your life, you shift your perspective and cultivate an attitude of appreciation.

This practice can foster a sense of contentment, reduce stress, and increase feelings of happiness and fulfillment.

Setting Boundaries for Self-Care

One of the most important aspects of self-care is setting boundaries and learning to say no when necessary.

It’s easy to get overwhelmed by commitments and obligations, often neglecting our own needs in the process.

By practicing assertiveness and respectfully declining requests that don’t align with our priorities or values, we create space for self-care and ensure that our well-being remains a top priority.

Saying no is not selfish; it’s an act of self-preservation and self-respect.

Healthy habits for mind and body

Self-care habits encompass a wide range of practices that benefit both the mind and body. They help create a harmonious balance between your physical and mental well-being.

When you prioritize these habits, you’re not only taking care of yourself but also setting a positive example for those around you.

Habits for a healthy mind

A healthy mind is essential for overall well-being. Here are some self-care habits that specifically contribute to mental health:

  1. Mindful Breathing: Take a few moments to focus on your breath, inhaling deeply and exhaling slowly. This simple practice can calm your mind and reduce stress.
  2. Daily Affirmations: Start your day with positive affirmations that boost your self-esteem and reinforce a healthy mindset.
  3. Gratitude Journal: Regularly write down things you’re grateful for. This practice can shift your perspective and enhance your mood.
  4. Seeking Professional Help: If needed, don’t hesitate to reach out to a mental health professional. Taking care of your mental health is a sign of strength.
  5. Limiting Negative Influences: Identify and limit exposure to negative people or situations that affect your mental well-being.

Self-care habits checklist

To help you incorporate self-care habits into your daily life, here’s a self-care habits checklist:

  • ☑ Prioritize regular exercise.
  • ☑ Maintain a balanced diet.
  • ☑ Get enough quality sleep.
  • ☑ Practice mindfulness or meditation.
  • ☑ Set and respect personal boundaries.
  • ☑ Engage in hobbies you love.
  • ☑ Cultivate a support network of friends and loved ones.
  • ☑ Take time for self-reflection and journaling.
  • ☑ Practice self-compassion and positive self-talk.
  • ☑ Seek professional help when needed.


In conclusion, self-care habits are the cornerstones of a healthy mind and body. These habits are far from selfish; they are essential for maintaining your well-being, and they empower you to be the best version of yourself.

Usually when you are self- employed we like to stay up late working on making our dreams reality.  This can lead to eating whatever is available which doesn’t help nourish your body. Also always have water around, hydrating is just as important. So always keep water around in your work space!

By embracing self-care habits, setting an example for others, and following our self-care habits checklist, you can embark on a transformative journey toward a healthier, happier life. Remember, prioritizing self-care is a powerful act of self-love that benefits not only you but also those you care about.



Personal Development

6 Ways to Deepen Your Calm and Build Your Confidence

Maybe you’ve been struggling with low self-esteem lately, and you’re wondering how to boost your self-confidence and live a life you can be proud of. By taking steps to put your faith first and practicing spiritual self-care, you can turn over a new leaf in life. If you need inspiration, you can look to the Stevewinroad Personal Development Blog for guidance. Furthermore, here’s how to clear the air within your home, build up the courage to seek out a more fulfilling job, and create a stable financial cushion.

Written by Gloria Martinez

Achieve Financial Stability

 Reaching a place of financial stability allows you to give back to others and feel content in your daily life. While securing a new job can help you improve your financial situation, there are other ways to increase the amount of wiggle room in your budget.

For example, you may want to consider refinancing your home, which can free up cash and lower your monthly mortgage payment, providing you with more financial flexibility.

Honor Your Space

Living in a cluttered space can leave you with a cluttered mind. By cleaning and organizing your home, you can bring a newfound sense of clarity to your thoughts. Deep cleaning your home can also help you find relief from dust allergies.

If you need help getting started, you can turn to online resources that provide tips on choosing high-quality cleaning products and tackling tough grime.

 Pursue Your Calling

 Perhaps you’ve spent years working at a job you no longer love. Taking a chance on yourself and applying for a role that is aligned with your passions is an act of faith – after all, if you possess certain talents, choosing the right vocation allows you to share your gifts with others. Therefore, try to set your sights high, and don’t sell yourself short.

Move past the discomfort and nervousness you feel around trying something new, and think big! Chances are, you already have so much valuable experience to build on, and you are capable of more than you know.

Practice Meditation

Implementing a daily meditation and prayer routine can work wonders for your spiritual well-being. Each day, you have the opportunity to connect with the divine through prayer and ground yourself in the present with meditation.

To start meditating, Lion’s Roar recommends sitting down in a comfortable posture, closing your eyes, and simply paying attention to the rhythm of your breath.

If you’d like to delve into the emotions that come up during meditation, consider writing in a journal. Day One states that journaling can be a powerful medium for self-reflection and emotional expression.

Stay Active

 Staying active and caring for your physical health can remind you that life is a precious gift. Make it a point to move your body in some way every day, even if you’re just going for a quick walk around the block.

Not only does physical activity boost your mood and energy levels, but it also has long-term benefits for your heart, brain, and overall well-being.

Incorporating exercise into your daily routine can become a form of self-love and self-respect, a way to honor the gift of life. Over time, you may find that these simple acts of movement become treasured habits that contribute to a more joyful and fulfilling existence.

Nourish Your Body

Everyone deserves to indulge in sweets once in a while, but it’s important to nourish your body with healthy foods that will give you the fuel you need.

Reach for fruits and vegetables instead of sugary snacks, stay hydrated and carry a bottle of water wherever you go, and cook at home rather than ordering take-out.

Making better food choices can have a profound impact on your mental clarity, emotional balance, and overall longevity. By establishing a routine of healthy eating, you set yourself up for success in other areas of life, as you’re more likely to feel energized and focused throughout the day.


True, lasting confidence is rooted in enduring faith. You do not have to check off a long list of accomplishments to feel confident – it’s about treating other people, and yourself, with compassion.

The fastest way to overcome self-doubt, self-imposed limitations, or the Imposter Syndrome is to get in the game and build confidence from competence and daily practice!

Fixing your nutrition and exercise habits would help you build muscle and get fit in order to be more attractive and build confidence in yourself.

With these tips, you’ll be able to get your finances in order, apply for jobs that excite you, and clean up your home.

About the Guest Post Writer: 

Gloria loves sharing her business expertise and hopes to inspire other women to start their own businesses and seek promotions in the workplace. She started WomenLed to celebrate the advancements women have made and inspire women to become entrepreneurs and seek promotions in the workplace.


Why you should build your skills up in 2023

One of the most powerful gifts you can give yourself this year is investing in yourself. And one way to do that is through learning new skills.

It’s about building practices, practices that build skills, and skills that change lives forever!

1: The Power of Knowledge

2023 is a year full of possibilities and opportunities. It starts with curiosity. It is the thirst for knowledge and skill.

Your ideas can be stolen. Assets can be stolen. But knowledge and skills will stay with you until you die.

Here’s a line from a Coach Ben Barry on why you need to invest in yourself:

If you want to be successful online then you need to become better at marketing your product or service than you are at your specialist skill set otherwise you will always be constrained. Your business hasn’t failed, you haven’t failed… you simply are lacking the necessary skills to achieve those results you desire.⁣

2: The Benefits of Networking

Building up your skills in 2023 can help you build relationships with potential customers, which can help establish trust and make the sales process smoother.

Also, create a network of contacts that can help you land the job you want. Networking is also why you can have thousands of followers online without making any money.

The more effort you put into networking, the higher you’ll go.

3: The Value of Experience

Skills add up:

Starting an Ecom brand forced me to learn the basics of copywriting and running ads.

Blogging opened me up to outreach and SEO.

Affiliate marketing to the basics of Sales = Traffic and conversion; which is also important for E-commerce.

When developing skills, theory is a poor replacement for experience.

But the best part you’ve got to be patient, Rome wasn’t built overnight.

Most people fail to learn and develop their skills because they quit before they invested the necessary time + commitment to gain the experience.

4: Rapidly Developing Technology

AI is on the front today.

By building up your skills in 2023, you will be able to stay ahead of the curve and take advantage of the latest technologies.

5: Improved Career Prospects

Building your skillset in 2023 can help you advance your career.

I like the concept of optimizing towards one of three things early in your career:-getting a lot of money-developing a marketable skill-doing something you enjoy, especially if you have a 9-5 job.

The goal is financial freedom:

Once you experience the freedom you never want to look back. Primarily build your skillset and income levels to the point where you no longer “need” them.

Optimizing for building a marketable skill or raising income depends on context.

Marketing, sales, copywriting — three skills that will quickly accelerate your career no matter what field you’re in.

6: Personal Satisfaction

Learning and building up your skills is an excellent way to improve yourself and grow as a person.

Having the latest skills in 2023 will give you a sense of accomplishment and pride in yourself.

For me, writing gives me this personal satisfaction:

Writing is the one skill that complements every career in the world. It should be at the top of your skill stack.

Create a big goal for 2023-on the personal side-on the professional side-on the social side.

What kind of difference can you make in this world?Developing ourselves enriches our personal and professional lives and helps us grow into the best people we can be.

7: Be Prepared for Change and New Opportunities

The world is constantly changing, and 2023 is no exception.

By building your skillset now, you will be better prepared to adapt to the changes that come in 2023 and beyond.

You will be able to take advantage of new opportunities that may arise and be ready for whatever comes your way.

8: Set Yourself Apart

Developing your skillset in 2023 can help you stand out from the crowd. Investing in yourself now can give you an advantage over the competition and make you the leader in your field.

Being the one who knows the most and can do the most will set you apart and give you an edge over others.

Build your personal moat … the combination of your:

Skills, Interests and advantages Just like a moat around a castle, it protects you against competition.


What is PPC? Learn the Basics of PPC marketing in Nigeria

Do you know there’s a new way to advertise your business in a more targeted way to your ideal audience and better still only be charged when people show interest in your business?

In order words – your business would be shown to the market and only when people click inside your funnel before you would be charged.

That is called PPC marketing.

What is PPC marketing? 

PPC marketing simply means Pay per click marketing. Its a mode of advertising used by all the big platforms so you as an advertiser pay a fee only when someone clicks on your product.

Now imagine you were selling the hottest product on the market right now and you wanted to advertise your product.

But instead of paying for just views and interests like the regular influencer marketing or TV/RADIO marketing you only pay when someone shows genuine interest.

That is by clicking on your ad and going to your website or online store to learn more or buy your product.

How to make more sales using Pay per click marketing?

Before starting Pay per click marketing, you’ve got to determine your goals as there are several options that can work for PPC:

– Website traffic; best for ecommerce, blogs
– Generating leads; best for affiliate marketers, service agencies,
– Driving sales – best for Ecommerce, online stores etc

Platforms for PPC marketing

Google Ads:

Google Ads is the number one platform for PPC marketing in terms of getting leads or sales from search results.

It comes with a tag nowadays “Sponsored” which can appear as high as #1 on the search results.

And because your clients are actively searching for your products – they are most likely to buy.

Another cool thing with Google ads is the fact that your ads can appear both on search results, YouTube, and blogs/forums i.e. websites within the Google Display Network.
Nigerians using Google ads can only pay in dollar.

Get started with Google ads, learn from a guy Kassy, who has generated over 40 million naira promoting digital products via Google ads:

Facebook Ads:

The coolest thing about Facebook ads on PPC marketing is the fact that it offers a wide range of targeting options which you can take advantage of such as demographics, interests, behaviors, etc.

This applies to Instagram also as you can run facebook ads that appear on both platforms.

With the PayU option available on facebook you have the ability to pay in Naira.

Microsoft Advertising: Formerly known as Bing Ads

The only difference between Microsoft Advertising and Google ads is that your PPC campaigns display ads on the Bing search engine and Yahoo.

And you’ll be charged based on clicks only which can be a valuable platform to reach a specific audience.

Twitter Ads:

More Nigerians are beginning to use Twitter to build audiences and sell their products.

The ads you create on Twitter can appear all over the twitter platform e.g. newsfeeds, under tweets and the search impressions.

Also its unique platforms offers the ability to target specific interests, keywords, followers of certain accounts, and more.

LinkedIn Ads:

Linked Ads is a big deal for Business to Business Marketing (B2B) since it is a professional networking site.

The targeting options include industries, job titles, company size etc.

Amazon Advertising:

With the rise in Nigerians publishing products on Amazon Kindle – you can scale your sales for your products by increasing visibility using the PPC marketing available on the Amazon platform.

What’s interesting is also their targeting options which can give you high quality results.

Just make sure your content and covers on the Kindle platform are original to prevent being blacklisted.

These are just a few examples of platforms where you can run PPC marketing campaigns.

Each platform has its own strengths, targeting options, and audience reach, so it’s important to choose the ones that align with your target audience and marketing goals.

How to learn PPC marketing?

1. Conduct Keyword Research:

There are certain “keywords” your customers are using to search for the relevant products online.

E.g. a home owner in need for a plumber in Lekki – would be search online for “hire a plumber in Lagos.”

One who needs to get a ready-made black suit of his size would simply be searching “buy a black suit online”

So you need to identify those keywords and note them somewhere as you would need to supply them in pay per click marketing like Google.

2. Create a Compelling Ad copy

Your ad copy is meant to grab the attention of your target audience along with the creative image or video.

It basically should include a hook, story and your offer.

Keep in mind that search ads like Google/Bing are focused more on text than pictures or videos unless for their display ads.

The better your adcopy especially headline the more you attracts clicks and increase your click through rate – therefore lowering your budget.

3. Set a Budget and Bidding Strategy:

Determine your PPC budget based on your sales goals and allocate funds. It is deducted depends on whether your account is prepaid or postpaid.

Only postpaid accounts have luxury of spending before either threshold limit or payment due date.

To maximize visibility and clicks set a competitive bidding strategy but within your budget constraints.

4. Monitor and Optimize:

You can actually set a working campaign and allow auto-recommendation and the budget do its work for even up to a month without monitoring it – but you’re surely going to waste a lot of funds.

For best results – regularly monitor the performance of your PPC campaigns.

I personally analyze metrics such as conversion rates, click-through rates (CTR) and cost per acquisition (CPA).

Add negative keywords by identifying underperforming keywords or ads and make necessary adjustments to optimize your campaigns for better results.

5. Remarketing:

Every heard the phrase “all the money is in the follow ups”?

Remarketing campaigns is what follow up is to any business owner.

The aim of remarketing campaigns is to target users who have previously visited your website or interacted with your ads.

And it works across all PPC campaigns including Facebook and Google ads so you can keep your brand in front of potential customers and increases the chances of converting them into sales.


For every $1 spent on PPC marketing such as Google ads, the the average business generates $2 in revenue.

You too can be one of such businesseses today.

Are you looking for a Google Ads course that shows you EXACTLY how to set up and run profitable Google ads?

Great, you’re in the right place.

Learn from a guy who doesn’t just talk the talk; but actually walk the walk and live it too.

Get started today for only 30k.


15 Lucrative Side Hustles in Nigeria: Boost your Income and Achieve Financial Independence

In today’s fast-paced world, many people are seeking additional sources of income to supplement their routine paychecks.

Whether you’re looking to save for a specific goal, pay off debts, or simply increase your financial security, exploring side hustles can be a smart and rewarding decision.

The beauty of side hustles is that they offer flexibility, allowing you to earn money on your own terms and pursue your passions.

Each side hustle is accompanied by a brief overview of its benefits and the necessary steps to get started.

Remember, the key to success lies in choosing a side hustle that aligns with your skills, interests, and available resources. Let’s discover the possibilities and unleash your potential to earn beyond your routine paycheck.

1. Blogging

90% of new bloggers give up before a year. Those that actually succeed find a way to stay consistent.
It takes almost 6 months for your blog to actually start gaining traffic.

You can monetize your blog through:
– Affiliate links
– Sponsored posts
– Display Ads e.g. Google Adsense

With time and consistence, you can make your first 1 million naira outside your routine paycheck from Blogging and even add Youtube if you want.

2. Ecommerce

Its no secret that the easiest way to make money is simply to sell something.
Ecommerce helps you simplify all the process of selling goods as you have the price, product description and sometimes reviews all on the same page.

You can start with social media e.g. Whatsapp, Facebook or Tiktok organic marketing if you don’t have enough budget to build a profitable Ecommerce site. With time, you contact a developer and simply integrate a payment gateway e.g. Paystack, Flutterwave or Interswitch in Nigeria.

Don’t have idea? Take a look at Jumia and Konga, amongst the biggest ones in Nigeria and model a few products.

3. Ride-hailing Driving Services

Do you know how to drive perfectly and want to earn from it as a side hustle? Join services like Bolt, Uber and offer driving services to customers when you’re free.

Another advantage is the freedom you have at your finger tips while taking this side hustle. Riding on such platforms gives you the freedom to work whenever you want.

4. Video Making Agency:

With the popularity of all the major social media platforms and their advertisement models e.g. TIktok, Facebook and Instagram; theres’s a higher demand for editing of video creatives.
So If you know how to edit videos well you can Establish your own video making agency. Be the go-to solution for brands and companies seeking professional video services.

5. Affiliate marketing

Amongst all the side hustles mentioned above, this is the only one that doesn’t require you to own a product of your own.

It requires a certain drive and ambition from you to make it work – which may translate to you learning other skills in the process such as:

– Buidling an audience
– Driving traffic
– Learning how to sell

If you become successful at it – no doubt you can make your first one million in as little as your 3- 6 months.

The Newbie Affiliate Marketing Expo is the top recommended program for you to start earning in dollars in Nigeria:

It pays as high as 70% commission.

Get started here.

More resources on Affiliate marketing: How to start earning with affiliate marketing in Nigeria

6. Freelancing

Freelancing allows you to utilize your skills and talents to work on various projects as a self-employed individual.

Whether you’re a writer, graphic designer, web developer, or translator, there are numerous freelance platforms like Upwork, Fiverr, and Freelancer where you can find clients and offer your services.

With dedication and a solid reputation, you can build a steady income stream and potentially earn more than your routine paycheck.

7. Dropshipping

Dropshipping is a business model that allows you to sell products online without needing to keep an inventory.

You partner with suppliers who handle the storage and shipping of the products directly to the customers.

With platforms like Shopify, you can set up your own dropshipping store and promote products through social media or digital marketing.

The key to success in dropshipping lies in selecting the right products and effectively marketing them to your target audience.

Want to start earning from Dropshipping in Nigeria? Get training from this Shopify program on how you can start selling products online without inventory.

8. Online tutoring

If you have expertise in a particular subject, online tutoring can be a lucrative side hustle. Many students and professionals seek online tutors to help them improve their skills or prepare for exams.

Platforms like, Chegg, and VIPKid offer opportunities for tutors to connect with students worldwide. You can set your own schedule and rates, making it a flexible option to earn extra income.

9. Content writing

Content writing is in high demand, as businesses and websites require engaging and informative content to attract their audience. If you have a flair for writing, you can offer your services as a freelance content writer or even start your own blog.

Platforms like ProBlogger and Freelance Writing Jobs provide job listings for content writers. As you gain experience and develop your portfolio, you can increase your rates and attract higher-paying clients.

10. Social media management

With the rise of social media platforms, businesses are increasingly looking for professionals who can manage their social media presence effectively. If you have a good understanding of various social media platforms and know how to create engaging content, you can offer your services as a social media manager.

You’ll be responsible for creating and scheduling posts, engaging with the audience, and analyzing the performance of social media campaigns.

11. Online surveys and microtasks

Several websites and apps offer opportunities to earn money by completing online surveys, participating in market research, or performing small tasks. While these may not provide substantial income, they can be a convenient way to earn extra cash in your spare time. Websites like Swagbucks, Survey Junkie, and Amazon Mechanical Turk are popular platforms for such microtasks.

12. Podcasting

Podcasting has gained significant popularity in recent years, and it offers a unique way to share your expertise, interests, or stories with a wide audience. With the right equipment and content, you can start your own podcast and monetize it through sponsorships, advertising, or donations from your listeners. Platforms like Anchor and Libsyn provide hosting and distribution services to help you get started.

13. Online course creation

If you possess specialized knowledge or skills in a particular field, creating and selling online courses can be a profitable venture.

You can list your course on Platforms like Expertnaire, Digistem, Stakecut and foreign ones – Udemy and Teachable allow you to create and market your courses to a global audience. By providing valuable and comprehensive content, you can earn passive income as students enroll in your courses.

14. Virtual assistant services

Many entrepreneurs, executives, and small business owners require assistance with administrative tasks, scheduling, email management, and more. As a virtual assistant, you can offer your services remotely and help clients with various administrative responsibilities. Websites like Upwork and provide opportunities to find virtual assistant positions.

15. App development

If you have programming skills and a knack for innovation, app development can be a highly lucrative side hustle. With the increasing demand for mobile applications, businesses and individuals are constantly seeking talented app developers.



How to start Earning from Affiliate marketing in Nigeria?

In today’s digital age, many individuals are leveraging the power of the internet to generate income.

Gone are the days when only large corporations had the means to expand their businesses and advertise on prominent television and radio platforms. The landscape has shifted, granting opportunities to the average person.

We now find ourselves in the era of the creator economy, where individuals can capitalize on their skills and passions to make money. One lucrative avenue in this realm is affiliate marketing.

If you’re wondering how to get started on your affiliate marketing journey in Nigeria, this guide will provide you with valuable insights and actionable steps.

The game don change in favor of ordinary pipo now.

You no longer need extravagant resources or physical storefronts to kickstart your entrepreneurial aspirations. All you need is a phone, laptop, and internet connection to embark on your affiliate marketing venture. By implementing effective strategies and leveraging the power of online platforms, you can begin earning a sustainable income from the comfort of your own home.

What is Affiliate marketing?

Affiliate marketing is simply a business model where you earn money from promoting other people’s products.

Not familiar with it: think of most of your favorite brands: Amazon, Konga and Jumia in Nigeria; these companies make money by without having their own products.

Simply allow wholesalers to list products which other marketers promote for a commission.

Understanding the Nigerian Affiliate Marketing Landscape:

Understanding the Nigerian Affiliate Marketing Landscape:
The unique characteristics of the Nigerian market is that it is still at its infancy.

Online marketing has just started and only a few have embraced it.
And so its an opportunity for you to take advantage of it and make your first million online.

A lot of people used to doubt it were safe to make payments online, but now with the coming of payment gateways like Paystack, Flutterwave etc more people are beginning to feel comfortable making payments online.

And there is huge opportunity for more growth in the online space.
In other words if your dream is to make your first extra 100k online now – it would certainly be easier to make that within in a week if you stay consistent.

How can you start making money form Affiliate marketing

The good thing about affiliate marketing is its one of the business models with the lowest barrier to entry – meaning you can earn from the first day, week or month of getting started.

There are three ways you can do that:

1. Pick an Affiliate marketing platform

There are several affiliate marketing platforms nowadays:

Finding Lucrative Affiliate Programs in Nigeria:

Lets dive deep on how you can find and select the most lucrative affiliate programs for your niche. All it takes is some research and going according to your preferences.

Konga Affiliate Program:

Konga is one of Nigeria’s leading e-commerce platforms, and they have an affiliate program that allows individuals to earn commissions by promoting their products.

They offer competitive commission rates, often ranging from 3% to 10% per sale, depending on the product category. Konga provides reliable payment systems and pays affiliates on a regular basis.

Their product catalog is extensive, covering a wide range of categories such as electronics, fashion, beauty, home appliances, and more.

Jumia Affiliate Program:

Jumia is another prominent e-commerce platform in Nigeria that offers an affiliate program. Affiliates can earn commissions by promoting Jumia’s products through various channels.

Commission rates vary based on the product category, ranging from 2% to 13%. Jumia provides reliable payment systems and offers multiple payment options to their affiliates. Their product catalog is vast, featuring a diverse range of items including electronics, fashion, home goods, health products, and more.

VConnect Affiliate Program:

VConnect is a local search engine and business directory in Nigeria. They have an affiliate program that allows affiliates to earn commissions by referring customers to local businesses listed on their platform.

Travelstart Affiliate Program:

Travelstart is a popular online travel agency in Nigeria. They offer an affiliate program that allows affiliates to earn commissions by promoting flight bookings and other travel-related services.

Travelstart provides reliable payment systems and ensures timely payouts to their affiliates. Their product catalog includes domestic and international flights, hotel bookings, car rentals, and vacation packages and the commission rates can vary based on the specific booking and are typically a percentage of the booking value.

Jiji Affiliate Program:

Jiji is a leading online classifieds platform in Nigeria. They have an affiliate program that enables individuals to earn commissions by referring users who successfully make purchases on Jiji.

The commission rates vary depending on the product category and can range from 2% to 50% of the ad fee paid by the referred user. Jiji provides reliable payment systems and pays out commissions on a regular basis. Their product catalog covers a wide range of categories, including real estate, vehicles, electronics, fashion, and more.

These are just a few examples of affiliate marketing platforms in Nigeria that mostly focus on PHYSICAL products.

More Lucrative forms of Affiliate marketing: Promoting Digital Products 

It’s important to research and compare the terms and conditions, commission rates, payment systems, and product catalogs of different platforms to determine which ones align best with your niche and target audience.

But a few are focused on DIGITAL products and are more profitable:

– Expertnaire
– Digistem
– Stakecut
– Finixpire


Expertnaire is a popular affiliate marketing platform in Nigeria that primarily focuses on digital products.

It offers a wide range of digital products such as e-books, online courses, software, membership subscriptions, and more.

Affiliates can earn commissions by promoting these digital products to their audience. Expertnaire provides competitive commission rates, which can range from 30% to 80% of the product price, depending on the specific offer.

They have a reliable payment system in place and offer timely payouts to affiliates. Expertnaire’s product catalog is diverse, covering various niches like business, personal development, health, finance, and more.

Here are top products i know are currently on hot sale today the Expertnaire platforms on affiliate marketing:

1. Newbie Affiliate Marketing Expo (NAME) – Compiled by all the Expertnaire Coaches

Commission is as high as 70%. Check it out here:

2. The No Hassle Naija To Canada Japa System by Seyi Obasi

3. Ghostwriting Income Generator by Daniel Sampson

4. Passive Income Blueprint With Amazon KDP by Damilola Oluwa

Others are:

– Affiliate Beginners Course (ABC) by Stanimart

Check it out here: (Discount Cost presently is 20k with 50% affiliate commission)

Affiliate Marketing Accelerator Program (AMAP). Check it out here.


Digistem is another affiliate marketing platform in Nigeria that specializes in digital products. It connects affiliates with digital product creators and allows them to earn commissions on sales.

Digistem offers competitive commission rates, which can go up to 70% of the product price. The platform provides reliable payment systems and ensures timely payments to affiliates. Digistem’s product catalog includes a wide range of digital products such as e-books, online courses, templates, graphics, software, and more. It caters to different niches, including entrepreneurship, marketing, design, technology, and lifestyle.


Stakecut is an affiliate marketing platform in Nigeria that focuses on digital products and services in the finance and investment niche.

Affiliates can earn commissions by promoting financial products, investment platforms, trading tools, and more.

Stakecut offers competitive commission rates, typically ranging from 20% to 50% of the product or service fees. They have a reliable payment system and ensure prompt payouts to affiliates.

Stakecut’s product catalog includes investment platforms, educational resources, trading tools, financial advisory services, and other offerings related to personal finance and investments.


Finixpire is an affiliate marketing platform in Nigeria that specializes in digital products and services related to the fintech industry. It offers various financial products, software, online courses, and services for affiliates to promote.

Finixpire provides competitive commission rates, which can vary based on the specific product or service, typically ranging from 20% to 50% of the sale value. They have a reliable payment system in place and ensure timely payments to affiliates. Finixpire’s product catalog encompasses fintech solutions, cryptocurrency-related products, financial software, online courses on finance and investing, and more.

These digital products affiliate marketing platforms in Nigeria offer opportunities for affiliates to promote and earn commissions from digital products and services. Each platform has its own commission rates, payment systems, and product catalogs tailored to specific niches. It’s important to research and understand the terms and conditions of each platform to determine which one aligns best with your niche and target audience.

2. Choose a HOT product to sell

The 72IG used to be one of the hottest products to sell previously but is now out of the market. And I personaly enrolled and benefitted from the legend Toyin Omotoson.

Today there are cheaper options to get you started.

If you’re like me and have skills you can promote courses for specialized skills like Webdesign, Google Ads or Facebook Ads

3. Promote your product

The wrong way to promote your product is to spam your affiliate links on every post or status of yours.

The right way is to:
– Find the right audience
– Brainstorm on helpful solutions to their problems
– Recommend the right product to help them

It could even be via Product Reviews. If you have a blog/twitter or create video content on platforms like Tiktok, Instagram – you can Create Engaging Product reviews.

  • Generate quality traffic daily

Traffic is king when it comes to showcasing your offers. Don’t sleep on generating eyeballs on the products you’re trying to sell and also focusing on the QUALITY of the leads.

When promoting your affiliate products, it’s crucial to provide valuable and honest information to your audience.

Instead of simply sharing the product link, create engaging product reviews that highlight the benefits, features, and personal experiences with the product. Include both the pros and cons to maintain transparency and build trust with your audience.

By offering genuine insights, you can persuade potential buyers to make a purchase through your affiliate link.

WIN-WIN. A valuable money making lesson.

Here’s a personal example. Recently a friend told me who he’s been struggling to get clients for his freelancing business.

I asked him what platform was his major target and he mentioned Upwork.

So I recommended a product on getting and retaining clients on Upwork for him from.

He was happy to get it as it would give him better ideas to optimize his profile, write cleaner bio etc while i would make a 50% commission on that product.

Bonus point: 

4. Spice up your Offer 

To entice potential customers to purchase through your affiliate link, consider offering special bonuses or incentives.

These can be additional products, exclusive content, or access to a private community.

By providing extra value, you differentiate yourself from other affiliates and increase the perceived value of the product.

Make sure that the bonuses are relevant and complementary to the main product, enhancing the overall customer experience.


Lastly, here are some things to consider when starting affiliate marketing:

1. Start with ONE affiliate marketing platform
2. Pick a HOT product proven to be of high quality and has high demand.
3. Pick a product with HIGH commission – anything less than 40-50% commission may not be a good fit.

Hopefully, you’ve gotten better information on how to get started on affiliate marketing today.

If you want someone to guide you on getting started, kindly click my Whatsapp contact so i can help you start making money from you smart phone.


10 MOST Powerful Online money lessons

I grew up in an Entrepreneurial home i.e. both parents did business both by choice and as last means of survival.

For example, there was a point when my mum lost her shop and instead of staying home complaining and crying over her situation, she found a spot outside a busy line and was offering computer services plus selling small products in a little store or protection outside.

While the zeal and doggedness has sustained her for a long time in business – this alone is not enough to grow a profitable business online today.

Here are some top online money business lessons i’ve learned over the years:

1. Become an Expert/authority at something

One of the fastest ways to attract your ideal clients is to become an authority in your niche. But you won’t become anything near an expert if you’re not niching down in the first place.

There’s no big reward doing what everyone else is doing. Focus on finding your expertise.

Pick an idea/market to gain expertise and give it your ALL. Plus don’t forget to personalize it is a unique way to build a hot-niche.

Best if you really have a specific target audience and solve a big problem for them. This will make you seen as an expert in this specific field, and you won’t have to worry about the amount of clients in the future.

2. Work Smart – not just Hard

It starts with having a solid desire to make things run smoothly without so much of your effort. How many people have you seen in construction and literally breaking their bodies just to do their work.

You want to be fit enough to be able to play with your kids in the future so learn to use your mind to earn money not your back.

Don’t just work hard, but ensure you work SMART also. Build systems – let your money work for you:

The good thing about building systems now is that you just need to tap into other systems in place such as Ads, automations, Webinars affiliate networks, flows and retargeting which have already been optimized to give you best results.

3. Focus on your business and starve your distractions.

Its easy to jump from one business model to another every week – but that’s not going to build you a solid brand.

The only way to stay focused is to starve all your distractions including shiny objects and focus on your business.

Doubt, anxiety, imposter syndrome, and fear of what others think are usually a by-product of a lack of self-belief.

If you dedicate your all to your business, your business will feed for a lifetime. – Naija Brand Chick

See also: 9 tips to staying motivated while running your own business

4. Take Action on Ideas 

The key to getting amazing results and building confidence in what you do is to focus on implementing and stop overthinking.

“Most people overthink every aspect of building a business.

It’s dumb and such a waste of time.

Instead, just start executing on a DAILY basis.

Yeah, you’ll suck at first and people will shit on you for it, so what?

With time you’ll notice that the faster you take action, the more confident you’ll be.” – Joshua Cousin

5. Freedom >>> Chasing status or income

Freedom is living a life on YOUR terms and one that aligns with your values! ⁣

Thousands of people have used Entrepreneurship as a springboard into financial security, financial freedom, and huge business and personal success.

In terms of fulfillment and happiness, entrepreneurs that learn to stop fixating on just status or higher income are the ones killing it!

Happiness is found on the journey of actualizing your own mission and vision.

See also: Beyond Keeping Score: Embracing A Wholistic Approach To Life 

6. Be consistent

The reward for consistence can never be overemphasized. In short why did you quit that new business you wanted to go into?

You probably lost faith or the zeal for pursing that dream.

The reward includes becoming known for something and the resilience/grit you develop with it which has a way of molding your character.

But you don’t want to be consistent in a blind manner -analyze the things that are working and the things that aren’t.

See also: How to be consistent

6. Learn how to sell

Selling is one of the world’s highest paid skill. No organization can grow without sales.

⦁ Create irresistible offers
⦁ Promote your offers daily
⦁ Get better at sales

7. Track and measure everything

The moment I fell in love with tracking ad spend, sales and net profit with Excel or Google sheet my business felt like a “real business.”

It was only then I could notice trends, anomalies and how to predict and manage my expectations.

8. Underpromise, over deliver

Sales is always easier when you are able to blow the minds of your customers and competition.

Remember, anyone can make a one-time sale. But only when you give outstanding results does your work gets spread by word of mouth.

The key word is “overdeliver” – that’s how you differentiate yourself from other businesses in your niche.⁣⁣

Aim to offer the “best” service or high quality products. Remember, no amount of marketing can keep you in business if you have a bad product.

9. Optimize your business for profit

Not all business have a direct means of measuring return over investment or calculating profits especially right away e.g. Writing.

For example, i can swear writing has not paid me directly even 1/100th of the effort i have put into it but it has in an in indirect manner SCALED my business 10x what i would have ever imagined if i never indulged in writing as a habit.

Your business overall should be optimized to be profitable in the long-run so you never regret starting in the first place.

You’re not in business for charity, you’re not in business for fun, you’re there to make money.
Ensure what you’re selling has a high profit margin, if you can, a 40 to 50% profit margin is great.- Naijabrandchick

10. Reinvesting back into your business

It doesn’t matter what vision or goals you have for your online business, if you’re afraid or don’t have reinvesting back to your business as a priority – your business is going to suffer.

When I noticed the potential of my business – I started reinvesting 80 – 90% back into the business because of the hope I had in the business.
And no surprised it worked – the results of investing such huge amount back into the business has yielded much results that I now relax into a more convenient share.


Growing up in an entrepreneurial household has given me a unique perspective on building a profitable online business.

It has taught me the importance of expertise, efficiency, focus, action, freedom, exceeding expectations, tracking progress, optimizing for profitability, and reinvestment.

These valuable lessons have equipped me with the knowledge and mindset needed to navigate the digital landscape and create a thriving online venture.

Personal Development

Unlocking Success: 8 Unfancy Secrets That Gets the Job Done

When it comes to learning, we often find ourselves enticed by fancy and complex techniques that promise quick results. However, there exists a powerful yet often overlooked learning secret that can propel us towards success in any endeavor.

In this blog post, we’ll delve into the realm of unfancy strategies – those simple, practical approaches that may lack the glamour of their flashy counterparts but hold immense value in their ability to deliver tangible outcomes.

By embracing these unfancy methods, you can unlock your true learning potential and achieve remarkable results. Join us as we unravel the magic behind what’s not fancy but gets the job done.

I got this idea from Alex Hormzi “don’t be fancy” and first introduced it to my nephew, who was playing around with his science studies.

Most science subjects involve calculations in which understanding the concept and showing your workings are more important than getting the correct answer.

He would take a piece of practice material and only attempt to get the right answer. I wasn’t seeing the rough workings; I wasn’t seeing the dirty practice, which for me was more important than playing smart.

I am also making an effort to use this strategy right away to get leads for my blog organically.

In this article, inspired by Alex Hormzi’s invaluable insights, we’ll explore the power of simplicity and how it can be the key to reaching your goals more effectively and sustainably.

1. Model what you know works:

One of the fundamental principles of success is learning from those who have already achieved it.

By studying and modeling the strategies and behaviors of successful individuals, you can replicate their results and enhance your own chances of success.

Look for mentors, coaches, or individuals you admire in your field of interest. Analyze their approaches, understand their core principles, and apply them in your own journey.

For example, in the case of my nephew struggling with science studies, I realized that grasping the underlying concepts and diligently practicing them was more important than simply seeking the correct answers.

It’s crucial to focus on understanding and application rather than relying on shortcuts or superficial achievements.

2. Become Productive by making better use of Time:

In our fast-paced world, we often get caught up in finding quick tactics and shortcuts to success. However, it’s crucial to zoom out and evaluate the bigger picture.

Consider your long-term goals and prioritize what truly matters. While good grades are valuable, they shouldn’t be the sole focus of your education.

Similarly, as an entrepreneur, success stems from delivering value, building strong relationships, and consistent effort, rather than relying on flashy technology or following the latest trends.

Avoid wasting time on superficial pursuits and instead concentrate on the essential aspects that align with your objectives. Make efficient use of your time by focusing on tasks that have a direct impact on your goals.

Unlock Productivity Through Effective Time Management:

Rather than getting caught up in various tactics and strategies, focus on maximizing your productivity by managing your time wisely.

Shift your perspective from short-term gains to long-term goals. Prioritize the activities that align with your objectives and avoid wasting time on unnecessary complexities.

By emphasizing productivity and efficiency, you can make significant strides towards success.

3. Process > Results:

Building anything worthwhile requires consistent effort and resilience. Whether it’s achieving high grades or establishing a successful business, there are no overnight successes.

The fancy portrayals on social media often mislead us, making us believe that success is all about glamorous lifestyles and instant achievements.

However, the reality is quite different. The journey towards success demands dedication, hard work, and a focus on the process rather than immediate outcomes.

Prioritize the basics, hone your skills gradually, and avoid seeking instant gratification.

Remember, true success is a result of continuous improvement and persistence. It’s the small, consistent actions that accumulate over time and lead to significant achievements.

4. It can be Unrealistic:

While it’s tempting to be fancy during practice, it may not always be practical or realistic in real-world situations.

Flashy techniques might seem impressive, but they may not align with the actual skills needed to succeed.

Instead, concentrate on building a strong foundation based on the fundamentals. Understand the core principles and practice them diligently.

By doing so, you’ll develop a solid skill set that can be applied effectively in real-life scenarios. Focus on gaining a deep understanding of the subject matter, building a strong knowledge base, and developing practical skills that can withstand the test of time.

5. Stick to the fundamentals:

Trends come and go, but the fundamentals remain constant. It’s easy to get swept up in the allure of the next big thing, whether it’s a trending business model or a charismatic guru.

However, true success comes from staying true to the basics that have stood the test of time.

Focus on the timeless principles, embrace continuous learning, and refine your skills accordingly. By sticking to the tried-and-true strategies, you’ll find that things start working in your favor.

It’s about resisting the temptation to unconsciously align your identity with fleeting trends and instead remaining grounded in what has proven to be effective over the long run.

6. Embrace the Power of Practicality:

By focusing on practicality over fancy methods, you can achieve greater success in your learning endeavors.

Understand the importance of grasping the core concepts and consistently practicing them.

Instead of seeking shortcuts or quick fixes, prioritize building a strong foundation of knowledge and skills. This practical approach ensures a deeper understanding and sets you up for long-term success.

7. Avoid the Pitfalls of Overcomplication:

In the pursuit of learning and improvement, avoid the trap of overcomplicating things.

Fancy techniques may distract you from the fundamental principles you need to master.

By simplifying your approach and honing in on the essentials, you can make steady progress without getting overwhelmed. Remember, simplicity often leads to clarity and effective learning.

We often associate complexity with sophistication and effectiveness.

However, complexity can lead to confusion and hinder progress. To truly master a skill or subject, it’s essential to strip away unnecessary complexities and focus on the core fundamentals.

By simplifying your approach, you can gain a deeper understanding of the subject matter and make steady progress.

Fancy techniques might attract attention, but they rarely produce sustainable results.

Stay grounded, concentrate on the core principles, and build a strong foundation for long-term growth. Remember, true expertise lies in the ability to explain complex concepts in simple terms.

8. The Enduring Value of Foundational Skills:

Amidst the allure of trends and flashy innovations, it’s crucial to recognize the enduring value of foundational skills. Success in any domain, be it education or entrepreneurship, is built upon a strong core of essential skills.

Avoid the temptation to chase the latest fads and instead invest in mastering the timeless fundamentals. These skills serve as the bedrock for growth and resilience, allowing you to navigate challenges and adapt to changing circumstances.


In a world fascinated by fancy techniques and quick fixes, it’s important to recognize the power of simplicity and the effectiveness of mastering the fundamentals. By modeling successful individuals, simplifying your approach, and prioritizing what truly matters, you can unlock the path to success.

Embrace the process, stay dedicated, and remember that sustainable achievement often arises from the unfancy, yet proven, strategies. Let go of the allure of complexity and embrace the power of simplicity on your journey to success.