In today’s digital age, many individuals are leveraging the power of the internet to generate income.
Gone are the days when only large corporations had the means to expand their businesses and advertise on prominent television and radio platforms. The landscape has shifted, granting opportunities to the average person.
We now find ourselves in the era of the creator economy, where individuals can capitalize on their skills and passions to make money. One lucrative avenue in this realm is affiliate marketing.
If you’re wondering how to get started on your affiliate marketing journey in Nigeria, this guide will provide you with valuable insights and actionable steps.
The game don change in favor of ordinary pipo now.
You no longer need extravagant resources or physical storefronts to kickstart your entrepreneurial aspirations. All you need is a phone, laptop, and internet connection to embark on your affiliate marketing venture. By implementing effective strategies and leveraging the power of online platforms, you can begin earning a sustainable income from the comfort of your own home.
What is Affiliate marketing?
Affiliate marketing is simply a business model where you earn money from promoting other people’s products.
Not familiar with it: think of most of your favorite brands: Amazon, Konga and Jumia in Nigeria; these companies make money by without having their own products.
Simply allow wholesalers to list products which other marketers promote for a commission.
You don’t have to start affiliate marketing with an expensive course or program if you can’t afford it at the beginning.
There’s YouTube.
There are also free e-books.
Start where you are with what you have.
— Expertnaire (@expertnaire) June 22, 2023
Understanding the Nigerian Affiliate Marketing Landscape:
The unique characteristics of the Nigerian market is that it is still at its infancy.
Online marketing has just started and only a few have embraced it.
And so its an opportunity for you to take advantage of it and make your first million online.
A lot of people used to doubt it were safe to make payments online, but now with the coming of payment gateways like Paystack, Flutterwave etc more people are beginning to feel comfortable making payments online.
And there is huge opportunity for more growth in the online space.
In other words if your dream is to make your first extra 100k online now – it would certainly be easier to make that within in a week if you stay consistent.
How can you start making money form Affiliate marketing
The good thing about affiliate marketing is its one of the business models with the lowest barrier to entry – meaning you can earn from the first day, week or month of getting started.
There are three ways you can do that:
1. Pick an Affiliate marketing platform
There are several affiliate marketing platforms nowadays:
Finding Lucrative Affiliate Programs in Nigeria:
Lets dive deep on how you can find and select the most lucrative affiliate programs for your niche. All it takes is some research and going according to your preferences.
Konga Affiliate Program:
Konga is one of Nigeria’s leading e-commerce platforms, and they have an affiliate program that allows individuals to earn commissions by promoting their products.
They offer competitive commission rates, often ranging from 3% to 10% per sale, depending on the product category. Konga provides reliable payment systems and pays affiliates on a regular basis.
Their product catalog is extensive, covering a wide range of categories such as electronics, fashion, beauty, home appliances, and more.
Jumia Affiliate Program:
Jumia is another prominent e-commerce platform in Nigeria that offers an affiliate program. Affiliates can earn commissions by promoting Jumia’s products through various channels.
Commission rates vary based on the product category, ranging from 2% to 13%. Jumia provides reliable payment systems and offers multiple payment options to their affiliates. Their product catalog is vast, featuring a diverse range of items including electronics, fashion, home goods, health products, and more.
VConnect Affiliate Program:
VConnect is a local search engine and business directory in Nigeria. They have an affiliate program that allows affiliates to earn commissions by referring customers to local businesses listed on their platform.
Travelstart Affiliate Program:
Travelstart is a popular online travel agency in Nigeria. They offer an affiliate program that allows affiliates to earn commissions by promoting flight bookings and other travel-related services.
Travelstart provides reliable payment systems and ensures timely payouts to their affiliates. Their product catalog includes domestic and international flights, hotel bookings, car rentals, and vacation packages and the commission rates can vary based on the specific booking and are typically a percentage of the booking value.
Jiji Affiliate Program:
Jiji is a leading online classifieds platform in Nigeria. They have an affiliate program that enables individuals to earn commissions by referring users who successfully make purchases on Jiji.
The commission rates vary depending on the product category and can range from 2% to 50% of the ad fee paid by the referred user. Jiji provides reliable payment systems and pays out commissions on a regular basis. Their product catalog covers a wide range of categories, including real estate, vehicles, electronics, fashion, and more.
These are just a few examples of affiliate marketing platforms in Nigeria that mostly focus on PHYSICAL products.
More Lucrative forms of Affiliate marketing: Promoting Digital Products
It’s important to research and compare the terms and conditions, commission rates, payment systems, and product catalogs of different platforms to determine which ones align best with your niche and target audience.
But a few are focused on DIGITAL products and are more profitable:
– Expertnaire
– Digistem
– Stakecut
– Finixpire
Expertnaire:
Expertnaire is a popular affiliate marketing platform in Nigeria that primarily focuses on digital products.
It offers a wide range of digital products such as e-books, online courses, software, membership subscriptions, and more.
Affiliates can earn commissions by promoting these digital products to their audience. Expertnaire provides competitive commission rates, which can range from 30% to 80% of the product price, depending on the specific offer.
They have a reliable payment system in place and offer timely payouts to affiliates. Expertnaire’s product catalog is diverse, covering various niches like business, personal development, health, finance, and more.
Here are top products i know are currently on hot sale today the Expertnaire platforms on affiliate marketing:
1. Newbie Affiliate Marketing Expo (NAME) – Compiled by all the Expertnaire Coaches
Commission is as high as 70%. Check it out here:
2. The No Hassle Naija To Canada Japa System by Seyi Obasi
3. Ghostwriting Income Generator by Daniel Sampson
4. Passive Income Blueprint With Amazon KDP by Damilola Oluwa
Others are:
– Affiliate Beginners Course (ABC) by Stanimart
(Discount Cost presently is 20k with 50% affiliate commission)
– Affiliate Marketing Accelerator Program (AMAP)
Digistem:
Digistem is another affiliate marketing platform in Nigeria that specializes in digital products. It connects affiliates with digital product creators and allows them to earn commissions on sales.
Digistem offers competitive commission rates, which can go up to 70% of the product price. The platform provides reliable payment systems and ensures timely payments to affiliates. Digistem’s product catalog includes a wide range of digital products such as e-books, online courses, templates, graphics, software, and more. It caters to different niches, including entrepreneurship, marketing, design, technology, and lifestyle.
Stakecut:
Stakecut is an affiliate marketing platform in Nigeria that focuses on digital products and services in the finance and investment niche.
Affiliates can earn commissions by promoting financial products, investment platforms, trading tools, and more.
Stakecut offers competitive commission rates, typically ranging from 20% to 50% of the product or service fees. They have a reliable payment system and ensure prompt payouts to affiliates.
Stakecut’s product catalog includes investment platforms, educational resources, trading tools, financial advisory services, and other offerings related to personal finance and investments.
Finixpire:
Finixpire is an affiliate marketing platform in Nigeria that specializes in digital products and services related to the fintech industry. It offers various financial products, software, online courses, and services for affiliates to promote.
Finixpire provides competitive commission rates, which can vary based on the specific product or service, typically ranging from 20% to 50% of the sale value. They have a reliable payment system in place and ensure timely payments to affiliates. Finixpire’s product catalog encompasses fintech solutions, cryptocurrency-related products, financial software, online courses on finance and investing, and more.
These digital products affiliate marketing platforms in Nigeria offer opportunities for affiliates to promote and earn commissions from digital products and services. Each platform has its own commission rates, payment systems, and product catalogs tailored to specific niches. It’s important to research and understand the terms and conditions of each platform to determine which one aligns best with your niche and target audience.
2. Choose a HOT product to sell
The 72IG used to be one of the hottest products to sell previously but is now out of the market. And I personaly enrolled and benefitted from the legend Toyin Omotoson.
Today there are cheaper options to get you started.
If you’re like me and have skills you can promote courses for specialized skills like Webdesign, Google Ads or Facebook Ads
3. Promote your product
The wrong way to promote your product is to spam your affiliate links on every post or status of yours.
The right way is to:
– Find the right audience
– Brainstorm on helpful solutions to their problems
– Recommend the right product to help them
It could even be via Product Reviews. If you have a blog/twitter or create video content on platforms like Tiktok, Instagram – you can Create Engaging Product reviews.
- Generate quality traffic daily
Traffic is king when it comes to showcasing your offers. Don’t sleep on generating eyeballs on the products you’re trying to sell and also focusing on the QUALITY of the leads.
If you’re going to make lots of money from affiliate marketing, you’ll need a reliable and consistent traffic generation system that feeds you good quality traffic on a daily basis.
— Expertnaire (@expertnaire) June 19, 2023
When promoting your affiliate products, it’s crucial to provide valuable and honest information to your audience.
Instead of simply sharing the product link, create engaging product reviews that highlight the benefits, features, and personal experiences with the product. Include both the pros and cons to maintain transparency and build trust with your audience.
By offering genuine insights, you can persuade potential buyers to make a purchase through your affiliate link.
WIN-WIN. A valuable money making lesson.
Here’s a personal example. Recently a friend told me who he’s been struggling to get clients for his freelancing business.
I asked him what platform was his major target and he mentioned Upwork.
So I recommended a product on getting and retaining clients on Upwork for him from.
He was happy to get it as it would give him better ideas to optimize his profile, write cleaner bio etc while i would make a 50% commission on that product.
Bonus point:
4. Spice up your Offer
To entice potential customers to purchase through your affiliate link, consider offering special bonuses or incentives.
These can be additional products, exclusive content, or access to a private community.
By providing extra value, you differentiate yourself from other affiliates and increase the perceived value of the product.
Make sure that the bonuses are relevant and complementary to the main product, enhancing the overall customer experience.
CONCLUSION
Lastly, here are some things to consider when starting affiliate marketing:
1. Start with ONE affiliate marketing platform
2. Pick a HOT product proven to be of high quality and has high demand.
3. Pick a product with HIGH commission – anything less than 40-50% commission may not be a good fit.
Hopefully, you’ve gotten better information on how to get started on affiliate marketing today.
I got attracted to tech from an early age getting close to my Father. Coupled with learning some high end skills i was able to build a 6 figure Ecommerce store a few years ago after graduating from Pharmacy.
The only way I have found to express myself as an introvert is through writing.
I’m convinced 100% that to build a 6-7-figure business and beyond you need to invest in yourself and your personal development.
The more you grow, the more your business will grow.
PS: I wrote a short book on why you don’t need more motivation and how to push through in such moments – get it here: