“Creating a Strong Personal Brand: 8 Tips for Standing Out in a Competitive Market”

Are you looking towards adding more value to your business or personal brand?

The secret to attract value is by giving it away. It takes value to attract more value such as:–

  • quality connections & network with people
  • better relationships
  • financial rewards.

What is the difference between price and value?

Price is what you pay for products, VALUE is what you get.

Like the third habit says, in Steve Covey’s 7 habits of highly effective people, put first things things first.

Its the reason we see brands with mantras like:

“Your beauty our priority”
“Maximizing your comfort & convenience”
“Let’s do the hardwork for you”

These are the pain points of the customer and companies like these take advantage of this to build profitable businesses.

8 ways to Add Value to your business or personal brand 

1: Add value via your Network

Your network is your net worth! People respect, value, and reward you when you radiate your highest self. High value people attract high value people.

Building relationships online and expanding your network is more about being genuine and have real conversations.

2: Speak at events

Letting people hear you speak on topics related to your field of work will help attract value towards you. I have zero experience speaking in public. But its one way to be recognized as a thought leader and become an authority on your industry.

3: Use social media to attract value to your Brand:

In today’s world, Social media can serve as a bait and its the natural way you ideal clients communicate.

So you take advantage of these platforms and give value to build trust, especially if you’re selling high ticket products/services, you want to make sure you’re providing massive amount of value.

Think NotePD, Twitter, TikTok, LinkedIn, IG and Facebook – they can help you get your name and face out there.

The goal is to provide VALUE EVERY DAY about a topic relevant to your audience.

Focus on one Platform starting out and nurture your audience with content that serves them and adds value. By doing this consistently you will naturally attract your ’ideal’ clients.⁣

4: Write Book/Blogging/Course

Gary Keller mentioned in the One-Thing, how his real estate company had a problem of not being acknowledged by the very top people in his industry.

After brainstorming many ideas, first 100, then 10 ways to turn the situation around with his team, they came up with just one big idea – write a book which has impacted millions of people in the industry/worldwide and has made millions in sales today amongst others.

For example having a blog that covers topics related to what you do professionally will attract attention and value from others in your field.

5: Get involved in the community

By helping out at local charities or events, you show that you care about more than just yourself and your work

6: You attract wealth by creating value for a specific audience

The strategy is to understand how to become “more valuable” in the marketplace.

Value is what sets us apart and makes the difference even in what you earn:

“To have more, you simply have to become more.

“Don’t wish it was easier; wish you were better. “For things to change, you have to change.

“For things to get better, you have to get better!

“We get paid for bringing value to the marketplace. It takes time . . . but we don’t get paid for time, we get paid for value“

All you have to do to earn more money in the same amount of time is simply become more valuable.” JIM ROHN

The only thing that can stop you from earning more is your own mindset.

Make yourself valuable, then give value freely. Money will naturally flow into your pocket.

7: Do you need permission to add value?

You don’t need permission to add value.

Breakaway from the mindset of “what will they think of me? to “what impact do I want to create?”

Think of all the potential clients you are losing just by not putting your name out their.

8: Get a Coach

You can’t do it alone.

Surround yourself with winners way ahead of you.

A Coach can help you get from where you are to where you want to be.


Adding value is the key to growth and progress which applies to your business and personal brand. I sometimes ask myself before writing a post “How do i add value to my readers through my blog?”

Here’s the reality:

  • Players that “score the most goals” tend to have more value than those that don’t.
  • A faster & stronger car would be more valuable than a slow and low quality car.
  • No one invests in you when you haven’t a proven track record.
  • It helps you step out of your for your comfort zone

If you get 1% better everyday, you gain 3,800% over just ONE year.

38 times better.

Become 1% worse everyday and you LOSE 97% of your value over ONE Year.

It takes the same effort to become 38 times better as it takes to become 97% worse.

We see this everyday – you can attract opportunities by working consistently to add value to your business and personal life e.g. Creating valuable content, producing and promoting daily.

The era of a random guy posting online on why you need to help him pay his, buy food or take care of her sick papa has passed and the strategy is no more effective.

Think of the Bible quote:

“For whoever has will be given more, and they will have an abundance. Whoever does not have, even what they have will be taken from them.” – Matthew 25: 29.

Be desperate to be a person of value!


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